Creating a great customer experience in ecommerce goes beyond just processing orders and offering speedy shipping. It’s about fostering an ecosystem where trust is the foundation of every interaction. As online shopping rapidly evolves, with global ecommerce sales expected to reach $8.1 trillion by 2026¹, shoppers and the businesses they shop with are more vigilant than ever before. The importance of trust at every stage of the ecommerce journey has never been more critical. This is why Rokt balances:

Shoppers need to feel secure in their transactions and the entire shopping experience, including the offers they receive.

Ecommerce businesses need assurance that they’re partnering with credible advertisers that complement their shoppers’ experiences when offering additional products.

Advertisers need to reach customers while ensuring their offers appear only on trusted sites alongside other premium brands.

This three-sided network establishes a winning cycle of trust and value. 

The Rokt advantage: A secure playground for brands

Rokt’s innovative platform stands at the forefront of ecommerce transformation, connecting all three key players: shoppers, ecommerce businesses, and advertisers. Our curated, three-sided network includes renowned companies like Hulu, Uber, Macy’s, PayPal, and hundreds of others, creating a unique environment that benefits all parties involved. Here’s why Rokt’s network is a game-changer:

Rigorous vetting: Every business in our network undergoes thorough screening and must comply with strict content policies, ensuring a high-quality experience for all.

Synergistic partnerships: We deliver solutions for shared customers by connecting complementary businesses. This approach guarantees that users only encounter relevant offers from premium companies.

Enhanced user engagement: Our careful curation process and ML platform guarantee customers will receive offers that interest them, leading to higher engagement rates.

This approach fosters stronger relationships and delivers business growth. 

Creating exceptional brand experiences  

Gone are the days of simple point-of-sale interactions — today’s savvy shoppers crave engaging, end-to-end buying journeys. Rokt facilitates this throughout the Transaction Moment™ by enabling brands to create buying journeys that are not only seamless but deeply relevant. Transformative ecommerce experiences across the cart, payment, thank you and confirmation pages are delivered in several impactful ways:

Tailored user journeys: Businesses need to guide customers through relevant experiences that reflect their unique preferences and needs, enhancing engagement and loyalty. Rokt’s advanced machine learning algorithms analyze customer data in real-time to determine the most relevant offers for each individual.

Interactive product displays: Our ecommerce platform allows for dynamic product presentations, enabling ads showcasing innovative offerings that capture consumer interest. This interactivity keeps customers engaged and makes them more likely to make additional purchases.

Consistent, native experiences: Businesses need to consistently represent their brand throughout the buying journey, reinforcing recognition and trust. Rokt’s native-like ability in presenting offers, seamlessly integrated, creates an uninterrupted user experience.

Upholding quality with campaign policies

Brand trust across Rokt’s network is maintained through robust campaign policies. Rokt ensures these policies establish consistent guidelines for all advertisers, protecting all three sides of the network. By implementing these guidelines, we create a premium and trustworthy environment.

And, our role extends far beyond policy enforcement. Our technology specializes in connecting customers who are relevant to both partners and advertisers. This approach creates a true marketplace where each transaction adds value for the customer and the businesses involved.

For instance, businesses like Ticketmaster are confident that Rokt only presents reputable, strong brands with high-quality product and service offerings that complement the transaction. Examples of complementary offerings might be travel insurance for an out-of-town concert, nearby hotel bookings, or exclusive merchandise offers. By curating these connections, we ensure each offer enhances the customer’s experience while providing additional value to Ticketmaster and the partnering brand.

Solutions for any industry 

As more companies look to unlock new ecommerce opportunities, it’s essential to recognize that each requires a unique approach. Rokt has designed flexibility into our offering so we adhere to the highest measures of trust while ensuring that our approach works across all industries. Rokt can easily customize solutions to meet each company’s specific needs and goals, whether for a financial services firm with stringent regulations or an airline with unique promotional requirements.

Rising customer expectations demand trust at every point of the buying journey. When our partners unlock Rokt technology, it provides a quality customer experience that goes beyond a clean website or smooth ordering process; it ensures that customers see offers that delight them and demonstrates that the experience they invest in understand their needs.

Navigating Trust: Insights from Nick Whipple, VP of Legal at Rokt

To gain a deeper understanding of trust in today’s ecommerce environment, we spoke with Nick Whipple, VP of Legal at Rokt. Nick shared his expertise on creating a secure and thriving online marketplace, offering insights into the strategies that shape Rokt’s approach to these essential elements of ecommerce. 

Trust is the foundation for ecommerce success, which is why leading online businesses rely on Rokt. We’re empowering some of the most respected names in ecommerce to build stronger, more meaningful connections with their customers. Learn more.

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1. “Global Ecommerce Sales to Reach $8.1 Trillion by 2026.” Statista. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/. Accessed 28 Oct. 2024.