Top 5 ad copy examples on Rokt

Rokt is helping brands acquire customers from all around the world. To be successful, advertisers should think deeply about how they position or write their ad copy to gain customers.

So, what’s the secret to success? The answer lies in the details.

Below, we’ve highlighted the five best performing ads on the Rokt network (unbranded) so you can understand what types of ads get the best results. You’ll notice that most of these ads follow a particular flow in that they provide a good incentive, are written persuasively, the ads clearly communicate the action required for the user, and the ad copy is short and concise.

Advertisers should think deeply about how they position or write their ad copy to gain customers.”

1: “Receive $100 off your first purchase at Company XYZ. Get your first shipment for just $59.99! Sign up to receive the voucher via email.”

• The $100 voucher is a huge incentive
• The directive to sign up to receive the voucher by email is clear, as is the intended sender
• The ad copy is short and concise, which typically works better
• The first shipment for a $59.99 price point is very persuasive

2: “Unlock 10% off your next hotel stay! Sign up to Company XYZ for access to exclusive deals for your next vacation starting today!”

• A 10% discount off a hotel stay can be a significant incentive
• It’s clear who the brand is and that the user is signing up to an e-newsletter
• The ad copy is short and concise, which typically works better
• Emotive copy speaks in an aspirational manner to the user (e.g., vacation)

3: “Sign up now to Company XYZ newsletter for special offers and movie releases!”

• The ad clearly communicates the brand and that the user is signing up to its database
• The ad copy is short and concise, which typically works better

4: “Try new products for free with Company XYZ. Join today & complete the survey to get everyday essentials sent to your door!”

• The incentive of receiving everyday essentials (for free) is enticing
• The ad clearly communicates who the brand is and that users must complete a survey to receive the incentive
• The ad copy is short and concise, which typically works better

5: “Get a £5 voucher for your first order at Company XYZ, the greatest selection of restaurant meals delivered to your door on time.”

• The incentive is clear
• Users know the brand and what it does (meal delivery)
• The ad copy is short and concise, with a persuasive element; ‘delivered to your door on time,’ a pain point for customers

Consider some other points when writing ad copy:

• Whether to use dollars off or a percentage off as an incentive (e.g., 20% off or $20 off your next purchase)
• What value works best (e.g., $25 can actually outperform a $50 incentive when you track down the line conversions)
• Emotional copy works best on females, while rational copy appeals more to males
• Short ad copy tends to work best on the all audiences, especially younger consumers. However, long-form ad copy shouldn’t be completely discounted, as it performs well on older audiences.