Ulta Beauty Partners with Rokt Ahead of Holiday Season to Expand Its Retail Media Network & Elevate Guest Experience
Ulta Beauty, Inc, one of the largest specialty U.S. beauty retailers, is joining forces with Rokt to to expand their retail media network and elevate the guest experience ahead of the 2024 holiday season. Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present highly relevant offers and messages to the company’s guests in the Transaction Moment™. The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests and marks a significant expansion into the beauty sector for Rokt.
“We’re pleased to partner with Rokt to add non-endemic ads to our network and multiply the power of our UB Media business while enhancing our overall guest experience,” said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty. “Through this partnership, we’ll complement our existing retail media network with messages from premium brands and service providers whose offerings are tailored for each of our online guests, ensuring an elevated and relevant end-to-end experience.”
By partnering with Rokt to add non-endemic messages to its existing advertising channels, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt’s technology gives Ulta complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to customers. Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program signups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal and hundreds of others.
“Ulta Beauty is an industry leader with an impressive customer base of over 42 million loyalty program members and we’re thrilled to partner with them to expand their UB Media business,” said Laura Cosgrove, Vice President of Retail Partnerships at Rokt. “Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable.”
Rokt’s trusted, scaled, ecommerce network has powered more than 6 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.
Ulta Beauty is the latest among a growing roster of leading global brands that are partnering with Rokt to launch and scale their retail media programs, including Just Eat Takeaway, Macy’s and Albertsons.
To learn more about how Rokt unlocks value in the Transaction Moment, visit Rokt Ecommerce.