Wells Fargo scales new cardholders with Rokt Ads

Partnership Highlights

Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance.Their products are built with the vision to satisfy customers’ needs and help them succeed financially. Wells Fargo partnered with Rokt Ads to tap into an exclusive ecosystem of premium ecommerce sites and connect with customers throughout their transaction journey. With Rokt, Wells Fargo could:

• Drive quality applications at scale
• Uncover incremental audiences
• Scale efficiently across Rokt’s marketplaces

Reaching customers who are ready to apply

Rokt Ads enables payment providers to capture the full attention of consumers at a critical moment in every buying journey: right when they’re completing a purchase. By launching campaigns across Rokt’s marketplaces, Wells Fargo is able to achieve the following goals:

• Reaching incremental applicants on the Confirmation Page Marketplace: Rokt’s Confirmation Page Marketplace enables companies to target customers in an ecosystem of 100% verified traffic to drive high-quality acquisitions
• Balancing scale and efficiency through Payments Marketplace: Rokt’s Payments Marketplace provides an exclusive acquisition opportunity for payment providers to serve offers to customers when payments are top of mind.

Key results

Wells Fargo launched on Rokt Ads, serving offers to customers who had just completed a purchase on premium ecommerce sites. They initially focused on targeting existing users through first-party custom audience lists, but quickly found that they could successfully engage net-new applicants bringing greater scale and efficiency to their performance with 57% of approvals coming from the addition of prospecting audiences.

Rokt’s Payments Marketplace provided Wells Fargo with the exciting opportunity to serve offers for their cards to consumers who were actively checking out. This unique inventory enabled Wells Fargo to target high intent customers who were ready to apply, bringing even greater efficiency and scale to their campaign to achieve a -38% lower cost per approval than their target benchmark.

The card featured in the image is the Wells Fargo Active Cash® Card issued by Wells Fargo Bank, N.A.
The Contactless Symbol and Contactless Indicator are trademarks owned by and used with permission of EMVCo, LLC.